SCUM
We were tasked at helping Gamepires fully launch SCUM from Early access to Full Release with Ad Creatives & TikTok Filters
Client
Gamepires
Year
2025
Category
Ad Creatives
We teamed with Gamepires to take on the tast of launching SCUM into full release. We did capture & ad creation aswell as creating a custom TIKTOK filter for the games release campaign.
SCUM already had a well known IP and fans of the genre already knew the game. The aim was to convert survival fans into long-term players and increase brand awareness
We had the unique opportunity to create a tiktok filter for the release of the game, helping with both brand awareness and community involvement which helped the overall campaign performance.
We worked with Gamepires to create ads for the launch of SCUM that not only explored key USP's of the game for new audiences but also ads that would re-activate players who had either played before or were currently playing SCUM. This led to a successful campaign hitting KPI targets.
