RuneScape: Dragonwilds
Jagex is a UK-based video game developer and publisher best known for their long-running MMORPGs RuneScape and Old School RuneScape.
Client
Jagex
Year
2025 - CURRENT
Category
AD CREATIVES
We teamed with Jagex to help launch RuneScape: Dragonwilds into early access. We then went on to support with social content, and paid media campaigns.
We wanted to help draw in the existing audience of RuneScape to help drive traffic to RuneScape Dragonwilds.
We had to not only appeal to the current playerbase of Old School Runescape and Runescape but also capture the attention of Survival Game enthusiasts.
We created a diverse set of ad creatives all with their own targets. Some being targeted towards fans of the franchise and others targeting purely towards new fresh players who don't know the IP.
