Old School Runescape
Old School RuneScape is a retro-style online RPG based on RuneScape’s 2007 version with classic graphics and gameplay. Players level skills, trade in an open economy, and vote on major updates.
Client
Jagex
Year
2025 - Current
Category
Ad Creatives
We teamed with Jagex to make ad creatives for Old School RuneScape, from trailers style ads and cinematic pieces to skit/UGC ads and animated features. All assets were delivered social-ready so UA could drop them straight into campaigns.
/// Make ads that actually move the needle: drive installs, bring back lapsed players and feel genuinely OSRS.
/// We had to not only appeal to the current playerbase by learning and understanding the legacy that the game has but also how to reach out to new audiences.
/// We had to not only appeal to the current playerbase by learning and understanding the legacy that the game has but also how to reach out to new audiences.
